Amit Ashar

CLIENT Amit Ashar
SCOPE Brand Design

Amit Ashar is an ace photographer with immense experience and knowledge of his art. When Amit wanted to have logo for his brand, he had a very clear brief – “The logo should represent me and my outlook in life.”

Amit is a fun loving, caring and happy person. Therefore we designed a logo which did not represent his work as much as it represented him. We used a “smiley” emoticon instead of any element of photography. Amit added a wink to it. QED.